App-based marketplace Destashio is a niche service for crafters who knit and crochet (yes, another yarn company in my portfolio). A place where members can search for hard-to-find yarn or sell and trade leftover yarn from their stash, it’s a handy resource for a community who needs very specific supplies (i.e. the exact right amount of yarn in the exact same color from the exact same supplier) to finish the work they begin.

To build awareness and increase app downloads, a tightly targeted digital campaign paid homage to the artists that knitters are and spread the Destashio message.