After years of successfully helping major nutraceutical manufacturer One Innovations market their B2B product lines, my team was tapped for the company’s next venture: launching vitamin C gummies direct-to-consumer to scale revenue.

In the notoriously oversaturated supplement world, standout branding is essential to success. Especially since most products are virtually identical. Except in our case.

What would accelerate brand awareness and digital conversions would be a creative launch strategy for a differential brand identity and powerful narrative.

Out of the gate, the new brand needed to carry the message these gummies are substantially different, and clinically proven to be more effective than leading alternatives — all because a proprietary manufacturing process. To maximize engagement with a sophisticated consumer, the concept balanced persona-identity marketing with just the right amount of scientific explanation and was designed to be easily campaign-able across digital and social platforms.